标题 | Lollipop |
广告公司 | Agencia Laika |
广告战役 | $weet Nightmares |
广告主 | SOS Children's Villages International |
品牌 | SOS Children's Villages Ecuador |
首次发布日期 | 2021 / 6 |
行业领域 | 人权 |
广告口号 | Don't finance child labor |
剧情简介 | Right now, there are thousands of children working and selling products in different cities of Ecuador. It´s common for these kids to be forced to sell chocolates, lollipops, gum, and candy; sweets that were originally created for their enjoyment. Child labor is a nightmare from which many times they will never be able to get out, so inspired by three popular sweets, we developed three characters taken from a nightmare. Monsters that shouldn't exist but were brought to life by the horrendousness of child labor. |
媒体类别 | 平面 |
创意总监 | Eduardo Chiriboga |
Chief Executive Officer (CEO) | Adrián Burgos |
美术指导 | Santiago Rentería |
文案 | Carlos Cruz |
客户主管 | Ericka Burgos |