标题 | RE Program Information Deck |
广告公司 | Publicis Conseil |
广告战役 | RE Program |
广告主 | Orange |
品牌 | Orange |
首次发布日期 | 2022 / 11 |
行业领域 | 电信服务 |
剧情简介 | The creative idea is to give phones a second life in each stage/part of the campaigns. Our goal was to show that our phone still has value when we decide to get another one, just as children’s toys. The play on childhood nostalgia has been very effective and provided a strong communication territory that we could build on year after year. To give life to the Re program, our creative strategy was showing that doing something good for the environment was as simple as using a child’s toy. We developed that for 3 years, through 3 campaigns: Re Program (Recycle, Refurbish, Return, Repair) with the Toy campaign in 2021 & 2022, Refurbished Phone with the Christmas campaign in 2022, Benefit from buy-back in The Little Collector campaign in 2023. |
媒体类别 | 案例研究 |
President & Chief Creative Officer | Marco Venturelli |
执行创意总监 | Fabrice Delacourt |
文案 | Benjamin Sanial |
美术指导 | Raphaël Halin |
Creative Assistant | Célia Kuczynski |
Creative Assistant | Caroline Delhoume |
Art Director Assistant | Vincent Laugier |
战略企划总监 | Damien Sabatier |
Executive Client Lead | Marie Wallet |
Executive Client Lead | Anne Dauvé |
Business Director | Claudia Weiss |
Business Director | Emilie Jeanneau |
客户总监 | Adrien Roux |
客户总监 | Aline Auger |
客户主管 | Priyanka-Lisa Sen |
客户主管 | Clément Renault |
客户主管 | Chloé Tabourian |
Print Producer | Sandrine Martin |
Agency TV Producer | Benjamin Auberdiac |
Agency TV Producer | Prodigious |
Sound Post-Producer | Joël Tessonneau |
Post-production Producer | Franck-Hervé Marc |
Editing Producer | Nik Hudson |