标题 | Retold with Pride |
广告公司 |
Propel Manila
|
广告战役 |
Retold with Pride
|
广告主 |
Pride@Tech
|
品牌 |
Pride@Tech
|
首次发布日期 |
2021 / 6
|
行业领域 | 疾病认知、救助机构
|
剧情简介 | To celebrate Pride 2021, we reimagined the world’s most iconic classics, with Pride. Introducing RETOLD WITH PRIDE. Stories like Pride and No Prejudice, Dragula, The Gay Gatsby, Life of Bi, Little Women Loving Women, including local classics like Ibong Adana, Florante at Awra, Si Malakas at si Makisig, reimagined and retold with proper LGBTQ+ representation. These stories were performed at the live reading on June 26, starring popular LGBTQ+ artists, educators, activists, poets, and creators. |
媒体类别 |
平面
|
Brand |
Globe |
Head of Communication Integration and Brand Governance |
Veca Keeler |
Branded Content and Channels Strategy |
Kenn Peñero |
Social and PR Strategist |
Ayee Villalon |
Marketing Manager |
Rachel Amandy |
Brand |
Pride@Tech |
Founder |
Pat del Castillo |
Founder |
Marv Echipare |
Agency |
Propel Manila |
Chief Creative Officer |
Raymund Sison |
Creative Director |
Rizza Garcia |
Associate Creative Director |
Eunice Maximo |
Art Directors |
Hayami Kudo, Nichole Sanchez, Arnel Villanueva |
Copywriters |
Yenee Galicia, Eunice Maximo, Hayami Kudo, Raymund Sison |
Chief Executive Officer |
JC Valenzuela |
Business Unit Directors |
Carls Echas, Ish Abat |
Senior Account Manager |
Christa Gutierrez |
Story Writers |
Yenee Galicia, Eunice Maximo, Hayami Kudo, Austin Tan, Duane Pascua, |
Illustrators |
Hayami Kudo, Brent Guzman, Marsh Mitra, Nichole Sanchez, Arnel Villanueva, Roxette |
Yuko Maki |
Gagal, Gab Pescadero, Nadine Sarmiento, Third Lorenzo |
Senior Community Manager |
Krisha Dula |
Community Manager |
Ia Dalusung |
Lead E-Commerce Specialist |
Paul Vizcarra |
Digital Marketing Specialists |
Adrian Dela Cruz and Jessa Ganongan |
Associate Data Director |
Vashti Choa-Shi |
Junior Social Media Analyst |
Raven Austria |
Production House |
Elesi Studios |
Head of Production |
Earl Guico |
Offline Editor |
Josua Olasiman |
Online Editor |
Patrick Jude Matanguihan |
Production Managers |
Jem De Leon and Pat Pamintuan |
Sound Production |
Kerplunk Studios |
Managing Partner |
Kelvin Uy |
Coordinator and Caster |
Haya Ibarra |
Sound Engineers |
Fitz Manto and Ling Lava |
Composers |
Ling Lava, Errol Apacible, Choi Padilla, Andrew Florentino and Miggy Concepcion |
Post Production House |
M&P Creatives |
Post-Production Head |
Paolo Ginez |
Video Editors |
Rain Aquino, Andre Soon and Blair Duran |
Media Agency |
AdSpark |
Client Services Director |
Winna Altamira |
Team Lead |
Ana Regala |
Creative & Media Partner |
Meta |
Creative Strategist |
Dale Lopez |
Client Partner |
Marty Buragay |