标题 | Jewel |
Brief | The campaign's two pieces, "The Clock" and "The Jewel", play with the tropes of luxury advertising to place Ikea products in unexpected settings. The over-the-top artiness of each spot gives way to a funny reveal at the end, when an incongruous newcomer points out the item of Ikea furniture integrated perfectly into all the glamour. |
广告公司 | McCann Spain |
广告战役 | Luxury living rooms |
广告主 | IKEA |
品牌 | Living rooms |
Posted | 11月 2018 |
行业领域 | 家用电器、家具及园艺工具 |
剧情简介 | Ikea living rooms |
媒体类别 | 电视 |
首席创意官 | Monica Moro |
执行创意总监 | Raquel Martínez |
执行创意总监 | Jon Lavin |
文案 | Monica Moro |
文案 | Martín Subercaseaux |
美术指导 | Raquel Martínez |
美术指导 | Álvaro López |
制作公司 | BLUR Films |
导演 | Armando Bo |
广告公司制片 | Martin Beilin |
Account Management Team | Javier Pascual |
Account Management Team | Elena Rodriguez |
Account Management Team | Alejandra Sierra |
后期制作 | Marte |