| 标题 | Orlando |
| 广告公司 | Grey Worldwide Mexico |
| 广告战役 | Daily hurricanes |
| 广告主 | Reinserta |
| 品牌 | Reinserta |
| 首次发布日期 | 2024 / 1 |
| 行业领域 | 反对家暴、性虐待 |
| 剧情简介 | In 2023, Hurricane OTIS hit the Mexican Pacific coast, it did so in a surprising way, going from being a tropical storm, to becoming in a matter of hours, the strongest tropical cyclone that has attacked the coast of Acapulco. The Category 5 storm hit the iconic resort with maximum sustained winds of 260 km/h, destroying everything in its path: hotels, hospitals, homes, even the shelter where more than 100 girls were struggling to rebuild their lives. Girls who had already experienced the destruction of their homes and had been hit by a force stronger, more relentless and more lethal than any hurricane: child violence. This phenomenon is suffered by more than 60% of children in Mexico. We decided, together with Reinserta, a non-profit organization that, since its foundation, seeks care and protection for children and adolescents in contact with violence in Mexico, to carry out a campaign in record time to obtain donations that would help rebuild the shelter of hundreds of girls, but above all that would help them rebuild their lives. |
| 媒体类别 | 平面 |
| 集团创意总监 | Micho Sanchez |
| 创意总监 | Gerardo Vila |
| 美术指导 | Franciso Escalante |
| 美术指导 | Micho Sanchez |
| 美术指导 | Mario Berber |
| 文案 | Gerardo Vila |
| Chief Commercial Officer | Alexis Ospina |