| 标题 | Monkey |
| 广告公司 |
Longplay 360
|
| 广告战役 |
Notes
|
| 广告主 |
National Forum for the Defense and Protection of Animals
|
| 品牌 |
FNPDA
|
| 首次发布日期 |
2011 / 10
|
| 行业领域 | 环境与动物问题
|
| 广告口号 | Is the wild life: we do not have more money to help our animals. |
| 剧情简介 | The idea of the campaign was to raise money to help the National Forum for the Defense and Protection of Animals (FNDPA). As the notes of Real, the Brazilian currency, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| 哲学 | As the notes of Real, the Brazilian currency, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| 问题
| The National Forum on Animal Protection and Defense (FNPDA) was going through a severe financial crisis and needed to raise funds not to cancel their projects and to continue his journey for the animals. |
| 结果 | With LongPlay campaign developed by the National Forum for the Defense and Protection of Animals raised more than 50% over the same period last year, which prevented some projects were canceled. |
| 媒体类别 |
平面
|
| 文案 |
Marcel Petroff
|
| 美术指导 |
Eduardo Basque
|
| 摄影师 |
Luciano Munhoz
|
| 创意总监 |
Fernando Luna
|
