| 标题 | Egret |
| 广告公司 |
Longplay 360
|
| 广告战役 |
Notes
|
| 广告主 |
National Forum for the Defense and Protection of Animals
|
| 品牌 |
FNPDA
|
| 首次发布日期 |
2011 / 10
|
| 行业领域 | 环境与动物问题
|
| 广告口号 | They had placed animals in our money. Now help us to invert the order. |
| 剧情简介 | The idea of the campaign was to raise money to help the Fórum Nacional de Defesa e Proteção Animal (FNDPA). The brazilian paper money, the Real, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| 哲学 | The brazilian paper money, the Real, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| 问题
| The Fórum Nacional de Proteção e Defesa Animal (FNPDA) was going through a severe financial crisis and needed to raise funds not to cancel their projects and to continue his journey for the animals. |
| 结果 | The LongPlay's campaign developed for the National Forum for the Defense and Protection of Animals raised more than 50% over the same period last year, which prevented some projects were canceled. |
| 媒体类别 |
平面
|
| 文案 |
Marcel Petroff
|
| 美术指导 |
Eduardo Basque
|
| 摄影师 |
Luciano Munhoz
|
| 创意总监 |
Fernando Luna
|
