Shehan Samarasinha
Director / Chief Strategy Officer at Triad Pvt Ltd
Colombo, 斯里兰卡
标题Life Chant
广告公司
广告战役 Life Chant
广告主 Colombo Municipal Council
品牌 Colombo Municipal Council
Posted6月 2019
行业领域 疾病认知、救助机构
剧情简介 In Sri Lanka’s largest city Colombo, slums account for over 50% of the population. In these areas dengue has reached epidemic levels as people unknowingly end up breeding dengue mosquitos. Educative programs by the Colombo Municipal Council are ignored. So we turned to the only authority they listen to – religion. With shrines and temples situated throughout these slums, we used their speaker system as a medium to educate the community on dengue breeding. The message aired twice daily during regular prayers which happens to be the very time the dengue mosquito is most active. Written, recited and recorded by monks, Life Chant has used an unconventional medium to educate people about dengue breeding.
媒体类别 影视
长度
Managing Director
执行创意总监
战略企划总监
美术指导
文案
插图画家
Idea Creation
文案

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