| 标题 | For The Stuff Of Life |
| 广告公司 | VCCP |
| 广告战役 | For The Stuff Of Life |
| 广告主 | Canon Inc. |
| 品牌 | Canon PIXMA Printers |
| 首次发布日期 | 2023 / 8 |
| 行业领域 | 打印机与扫描仪 |
| 剧情简介 | Canon Europe today is launching an integrated multi-market campaign for its PIXMA printer range, celebrating the chaotic nature of modern day life where work and personal lives continue to blur together. Created in partnership with EMEA creative agency of record, VCCP, the campaign centres around the versatility of PIXMA printers and its ability to seamlessly tackle everything from work admin to life admin to the ‘last-minute school project’ admin, showcasing that it is a printer designed for The Stuff of Life. The increasing importance that the ‘home office space’ plays in the modern home has led Canon to create this integrated campaign which will roll out across EMEA. A hero 30” AV is a whirlwind of words, graphics and images mirroring the printing process and dramatising the wonderful chaos of everyday life. The unrelenting list of tasks and challenges which the PIXMA calmly undertakes is captured and reflected; depicting real things like life admin, work admin, admin admin, maps to campsites, kids’ artwork, lost and found flyers, moodboards for wedding dresses, and the important financial forecasts for work - the stuff of life. |
| 媒体类别 | 电视 |
| 长度 | |
| Advertising Agency | VCCP |
| 制作公司 | Rogue Films |
| Marketing Manager | Sam Shaw |
| Campaign | Graham Browne |
| 创意总监 | Jim Capp |
| 创意团队 | Pip Bishop |
| 创意团队 | Chris Hodgkiss |
| Managing Partner | Bridget Limbrey |
| 广告公司制片 | Rosie Good |
| Designer | Tom Loach |
| 导演 | Simon Ratigan |
| 制片 | Tim Nunn |
| Post | Jason Wallis @ Electric Theatre Collective |
| 制作 | Jason Wallis @ Electric Theatre Collective |
| 后期制作 | Rowland Kimber |
| 后期制作 | Ben Honour |
| 剪辑师 | Sam Jones |
| Marketing Director | Susie Donaldson |
| Senior Manager | Pierre Meurice |
| Product Marketing Co-ordinator | Suhaib Hussain |
| Content Project Manager | Ben Morse |
| Business Director | Danielle Shedletzky |
| PR Senior Account Director | Tom Nowlan |
| 客户经理 | Percy Fagent |
| 客户主管 | Amelia Brown |
| Head Of Planning | Stefan Siedentopf |
| 战略企划 | Scott Isaac |
| Creative Producer | Emma Winton |
| Integrated Production Director | Doris Tydeman |
| Artworker | Toby Kadir |
| Artworker | James Perry |
| 后期制作 | Girl&Bear |
| 后期制作 | Heather Mooney |
| 动画 | Billy Wright |
| 音乐作曲家 | Sine Studios |
| 音乐作曲家 | George Stephenson |
| Audio Mixinng | Phil Bolland |
| Audio Mixinng | Frankie Beirne |
| 音频 | Julian Marshall |
| Media Buying Agency/Media Planner | Merkle / Dentsu |
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