| 标题 | Chainsaw |
| Brief | We have been witnessing for decades how the devastation of our nature takes millions of animals lives each year, and during the last one, more than 4.5 million bushfires were registered, over 3 billion animals died just in bushfires of Australia and more than 13 million hectares were deforested in the world. Reaching the highest level in history of 40 soccer fields of virgin forests per minute. For this reason, we created “Nature is calling for help”, the first radio campaign made with real bird songs, recorded while their forests were being destroyed. Making an emergency call that seeks to raise awareness and make visible the impact of bushfires and deforestation on the biodiversity and ecosystem of our planet. Because if through all these years they didn't listen to us, now they will listen to them. |
| 广告公司 |
Wunderman Thompson
|
| 广告战役 |
Nature is calling for help
|
| 广告主 |
WWF
|
| 品牌 |
WWF Chile
|
| Posted | 11月 2021 |
| 行业领域 | 机构/公益组织/非盈利组织
|
| 剧情简介 | We have been witnessing for decades how the devastation of our nature takes millions of animals lives each year, and during the last one, more than 4.5 million bushfires were registered, over 3 billion animals died just in bushfires of Australia and more than 13 million hectares were deforested in the world. Reaching the highest level in history of 40 soccer fields of virgin forests per minute. For this reason, we created “Nature is calling for help”, the first radio campaign made with real bird songs, recorded while their forests were being destroyed. Making an emergency call that seeks to raise awareness and make visible the impact of bushfires and deforestation on the biodiversity and ecosystem of our planet. Because if through all these years they didn't listen to us, now they will listen to them. |
| 问题
| WWF needs to raise funds. That's why we created this campaign to get new partners. |
| 媒体类别 |
广播
|
| VP Creative |
Samer Zeidan
|
| 客户总监 |
German Quiroz
|
| 创意总监 |
Jesús Ulloa
|
| 文案 |
Diego Pinto
|
| 美术指导 |
René Ocaranza
|
| 美术指导 |
Eduardo Orellana
|
| 美术指导 |
Andrés Zavala
|