| 标题 | Hellmann's vs. Virtual Food Waste |
| 广告公司 | O |
| 广告战役 | Hellmann's vs. Virtual Food Waste |
| 广告主 | Unilever |
| 品牌 | Hellmann's |
| 首次发布日期 | 2020 / 8 |
| 行业领域 | 蛋黄酱，番茄酱，芥末 |
| 剧情简介 | Hellmann's Canada is turning virtual food waste into real meals for people in need. For each spoiled turnip that Animal Crossing players drop off on Hellmann's Island, Hellmann's will donate a meal to Second Harvest. The goal: 25,000 virtual spoiled turnips/real meals. Hellmann's believes food is too good to be wasted. Even virtual food. Hellmann's created the first-ever branded 5-star Animal Crossing island for the virtual activation. |
| 媒体类别 | 互动 |
| 长度 | |
| 首席创意官 | Brian Murray |
| 美术指导 | Philippe O'Rourke |
| 文案 | Ian Dunlop |
| 设计师 | Kim Sison |
| 设计师 | Clayton Whelan |
| Chief Strategy Officer | Tom Kenny |
| Senior Strategist | Tanvi Swar |
| Senior Partner, Group Account Director | Aviva Groll |
| 客户总监 | Beth Blatch |
| 客户主管 | Kemal Sehoglu |
| Account Coordinator | Rebecca Tummers |
| 后期制作 | Eric Thompson |
| Global Managing Director | Stéphane Orhan |
| PR Agency | Edelman |
| VP, Marketing | Christian Bauer-Plank |
| Marketing Director | Gina Kiroff |
| Senior Brand Manager | Kristen Denega |
| Brand Manager | Amanda Gandolpho |
| 广告经理 | Ben Graham |