| 标题 | Sweating is Glory |
| 广告公司 | Isla |
| 广告战役 | Sweating is Glory |
| 广告主 | PepsiCo Inc. |
| 品牌 | Gatorade |
| 首次发布日期 | 2023 / 3 |
| 行业领域 | 软饮料，奎宁水 |
| 哲学 | Under the concept “Sweating is glory”, the campaign tells the brand’s historical functional credentials, showing perspiration like never before. Sweating is both gratifying and therapeutic. It’s the result of effort. That’s why keeping yourself hydrated is key; not just for those who are professional athletes, but also for those who work out. And who better to celebrate sweating than Gatorade, a brand born from the study of perspiration. Created by the agency Isla and produced by Stink São Paulo, ‘Sweating in Glory’ was directed by ®️Jones, the multi-award winning director and recipient of a Cannes Grand Prix in Film. Julian Tachella and Celeste Dalairac, the advertising agency’s Group CDs, said: “This is our first project at Isla and we are happy it is a regional campaign for such an iconic brand as Gatorade as well as working with their amazing team.” “Being able to count on Gatorade’s functionality through the rawness of sweat; we thought it was the simplest and freshest way of evoking that feeling which unites all of us who exercise: sweating is glory.” added Rodrigo Greco and Mariano Gamba, the agency’s DGCs. Gonzalo Chigó, Marketing Director for Gatorade Latin America, and Álvaro Ascenzo, Regional Marketing Manager for the brand, said: “At Gatorade we believe there’s always room for improvement. No matter what sport you practice or what your goals are, those who reach their sporting goals are the ones who work hard and stay properly hydrated to perform better every time.” The campaign has over 30 pieces of content that will be released in Mexico, Brazil, Argentina, Colombia and other countries in the region. |
| 媒体类别 | Branded Content |
| 长度 | |
| 市场 | 墨西哥, 阿根廷, 哥伦比亚 |
| 首席创意官 | Ariel Serkin |
| 首席创意官 | Rodrigo Grau |
| Chief Strategy Officer | Mariano Serkin |
| Head Of Planning | Romina Celone |
| Managing Director & Head of Media | Victoria Clucellas |
| 执行创意总监 | Mariano Gamba |
| 执行创意总监 | Rodrigo Greco |
| Regional Group Creative Director | Celeste Dalairac |
| Regional Group Creative Director | Julian Tachella |
| Grouper PM | Karen Cortés |
| Head of Art | Alejandro Stea |
| Head of Production | Coqui Gimenez Uriburu |
| 制作公司 | Stink Films |
| 导演 | Ricardo Jones |
| 摄影指导 | Giordano Maestrelli |
| 2nd Unit Director | Natan Neves |
| Director of Photography 2º Unit | Kairo Marcel Lenz |
| 美术指导 | Ana Henriques |
| Assistant Director | Marina Hecker |
| Wardrobe / Stylist | Isadora Bertolucci |
| Hair and Makeup | Luana Ramos Zinn |
| Cast Producer | Amanda Michelini |
| Product retoucher | Jorge da Costa Rodrigues |
| Production Director | Daniel Lombardi |
| Executive Director | Renata Dumont |
| 执行制片 | Carolina Junqueira |
| 执行制片 | Nathan Marino |
| 执行制片 | Camila Martinez |
| 执行制片 | Ana Gazal |
| 执行制片 | Marcela Amstalden |
| Production Coordinator | Paula Macedo |
| Production Coordinator | Rafael Rocha |
| Production Coordinator | Mariana Kerche |
| Production Coordinator | Amanda Grell. |
| Production Coordinator | Melina Matuoca |
| Post Production Coordinator | Roberta Bruzadin |
| Post Production Coordinator | Regina Mimi |
| Post Production Coordinator | Igor Luiz |
| 剪辑师 | Maria Machado |
| 剪辑师 | Bruno Alves |
| Finished Artist | Camila Doimo |
| 后期制作 | Clan VFX |
| Colorist | Osmar Jr. |
| 音效设计公司 | Satelite Audio |
| Service Team | Fernanda Costa |
| Service Team | Renata Schincariol |
| Service Team | Daniel Chasin |
| Finishing Assistant | Alexandre Avicena |
| Production Coordinator | Camila Guedes |
| Production Coordinator | Letícia Oliveira |
| Production Coordinator | Bea Vieira |
| Production Coordinator | Mariana Tardelli |
| Production Coordinator | João Piccoli |
| Voice Talent | Jorge Fernandez |
| Soundtrack Production | Papamusic |
| Still Photography | Los Vocalinos |
| 广告经理 | Martín Watson |
| 广告经理 | Gonzalo Chigó |
| 广告经理 | Alvaro Ascenzo |
| 广告经理 | Gonzalo Lemos |