Jeroen Hol
UX Designer at Media.Monks
London, 英国
标题The Uncensored Library (B)
广告公司
广告战役 The Uncensored Library
广告主 Reporters Without Borders
品牌 Reporters Without Borders
Posted11月 2021
行业领域 人权
剧情简介 Two years after the acclaimed project “The Uncensored Playlist”, Reporters Without Borders (RSF) wanted to find a way to interest people for the importance of press freedom. Especially the millions of young people who grow up in oppressive countries with strict online censorship.But how to overcome strong firewalls and at the same time excite young people to engage in the difficult topic of press freedom? By bringing it to their world: Minecraft.Because even in countries where almost all media is blocked – Minecraft, one of the world’s biggest computer games, with more than 126 million active players per month, is easily accessible. And Minecraft has books that can be freely written and read inside the game.RSF used this loophole to build a huge digital library in Minecraft: The Uncensored Library.And for the first time ever, a game became a tool to overcome censorship.
媒体类别 互动
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首席创意官
Managing Director
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创意总监
美术指导
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