| 标题 | The Skin Trade |
| Brief | In Argentina, more than 50 % of children and teenagers live in poverty, concerned about the lack of clothing, while the other 50% of children spend average US$1,000,000 on Skins for their games per month.We just had to cross the real world with the virtual one.Thus was born "The Skin Trade", an action that took place in the most important gamer event of LATAM: The Final of the League of Legends. In which we asked attendees for a very simple exchange:Donate clothes you no longer wear in the real world, in exchange for clothing (skins) for your online character. |
| 广告公司 | Wunderman Buenos Aires |
| 广告战役 | The Skin Trade |
| 广告主 | Flow/Fundación Manos Abiertas |
| 品牌 | Flow/Fundación Manos Abiertas |
| Posted | 12月 2020 |
| 行业领域 | 文化、休闲及体育 |
| 剧情简介 | In Argentina, more than 50 % of children and teenagers live in poverty, concerned about the lack of clothing, while the other 50% of children spend average US$1,000,000 on Skins for their games per month. We just had to cross the real world with the virtual one. Thus was born "The Skin Trade", an action that took place in the most important gamer event of LATAM: The Final of the League of Legends. In which we asked attendees for a very simple exchange: Donate clothes you no longer wear in the real world, in exchange for clothing (skins) for your online character. |
| 媒体类别 | 互动 |
| Regional Chief Creative Officer | Sebastian Tarazaga |
| Regional Chief Creative Officer | Daniel Minaker |
| 首席创意官 | Sebastian Castañeda |
| 首席创意官 | Natalia Benincasa |
| 创意总监 | Fernando Rossini |
| 文案 | Juan-Pablo Santoro |
| 美术指导 | Luciano Groba |
| Creative Operations Manager | Paula Akel |
| 客户主管 | Andrés Bouquet |
| 客户主管 | Pedro Bueno |
| 客户企划 | Mariel Fucci |
| 客户企划 | Sabrina Llonto. |
| Agency TV Producer | Josefina Espil |
| 广告公司制片 | Belen Solimano |
| 广告公司制片 | Julia Lagos |
| Chief Executive Officer (CEO) | Vanina Rudaeff |
| 剪辑师 | Leandro Ramirez |
| Music Band | Violeta Music |