Dove - "Sam"

LOLA MullenLowe

LOLA MullenLowe Madrid, 西班牙

2909

该广告属于ACT Responsible项目展品

品牌: Dove
国家: 西班牙

广告主: Unilever

标题	Sam
广告公司	LOLA MullenLowe
广告战役	Real Virtual Beauty
广告主	Unilever
品牌	Dove
首次发布日期	2022 / 9
行业领域	卫生及个人护理产品
哲学	Dove enters the world of gaming with the global launch of Real Virtual Beauty, a campaign by LOLA MullenLowe that challenges the representation of women in games, supported by allies across the industry including Epic Games’ Unreal Engine’s education team and Women in Games. The campaign was inspired by a new research study from Dove, in association with Women in Games, showing that 60% of girls and 62% of women feel misrepresented in games, with over one third of young girls' self-esteem being negatively impacted by the current lack of diversity across avatar characters Dove and LOLA MullenLowe created a series of avatars inspired by real women that portray a diverse mix of real beauty with each of them delivering a message to challenge why they are not being represented with the call to action, ‘Let’s make virtual beauty, real’. The launch of Real Virtual Beauty comes with a series of commitments and actions in partnership with Epic Games and Unreal Engine, like the Real Beauty in Games Training Programme that will help to broaden beauty representation and redefine how women and girls are symbolised in games. In parallel, Dove is equipping the next generation of creators and players with the tools to build self- esteem and body confidence through the launch of SuperU Story, the world’s first Roblox experience - in partnership with Toya. The campaign launched at the EGX gaming event in London and is supported by an outdoor and social targeted campaign.
媒体类别	互动
长度	21 seconds
市场	阿根廷, 英国
广告经理	Alix Colin
广告经理	Amalie Thompson
广告经理	Edoardo Briola
广告经理	Leandro Barreto
广告经理	Sarah Potter
广告经理	Lynsey Smith
广告经理	Firdaous ElHonsali
广告经理	Alessandro Manfredi
执行创意总监	Tomás Ostiglia
Managing Director	Tom Elliston
创意总监	Jorge Zacher
创意总监	Kevin Cabuli
Digital Creative Director	María García Campos
美术指导	Gines Gomez
美术指导	Pedro Mezzini
文案	Joaquín Cuadrado
文案	Kiki Holshuijsen
文案	Borja López Marco
文案	Augusto Callegari
Global Account Director	Bárbara de la Plaza
Global Account Director	Flora Bell
Head of Production	Felipe Calviño
制片	Marina Saro
制片	Jorge Saade
Planning	Juan Luis Fernández
制作公司	Tungsteno Films
导演	Pedro Maccarone
执行制片	José Bustos
3D Modeler	José Alberto Müller
动画	Nicolás Requena
3D Artist	Maxi Falcone
插图画家	Lucas Panda
Compositor	Pedro Maccarone
美术指导	Alvaro Ortega Bianchi
Stills Producer	José Bustos
Backstage & interviews	Tadeo Reyes-Alejandro Bejarano
Make-Up Artist	Pato Vrdoljak
Still photographer	Ivanna Mazza