Bloknot Anapa - "Our Sea"

LLC GRAPE 俄罗斯

奖项

2117

该广告属于ACT Responsible项目展品

品牌: Bloknot Anapa
国家: 俄罗斯

广告主: Bloknot Anapa

标题	Our Sea
Brief	We created a new sea food brand and put it in on shelves of supermarkets in Anapa, a coastal city. However, instead of actual food we put rubbish caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. We created the design of the package using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging.
广告公司	LLC GRAPE
广告战役	Our Sea
广告主	Bloknot Anapa
品牌	Bloknot Anapa
Posted	11月 2019
行业领域	鲜鱼及海鲜
剧情简介	The seafood you've never tried before. We created a new sea food brand and put it in on shelves of supermarkets in Anapa, a coastal city. However, instead of actual food we put rubbish caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. We created the design of the package using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging.
媒体类别	互动
创意总监	Artem Filimonov
创意团队	Marat Arutyunov
美术指导	Vladimir Lifanov
设计师	Anastasia Ashukina
设计师	Fedor Nozdrin
设计师	Igor Smirnov
制片	Valeria Mamaeva
制片	Ksenia Boyarkina
Motion Designer	Andrey Geraskin
Motion Designer	Evgenia Maksimova
Colorist	Dmitry Litvinov