| 标题 | The World's First Comedy Show on WhatsApp |
| Brief | The brand teamed up with two of Germany’s best-known actors, Fahri Yardim and Christian Ulmen, known for their talent for improvisation. To target a young audience, WhatsApp was the chosen platform. But since it doesn't allow conventional advertising, the campaign became the world's first interactive comedy show on WhatsApp. In the story, Christian and Fahri fail to read the small print in their advertising contract – and are forced to try everything to avoid the promo jobs they're asked to do. |
| 广告公司 | DDB Group Germany |
| 广告战役 | The World's First Comedy Show on WhatsApp |
| 广告主 | Telekom Deutschland GmbH |
| 品牌 | MagentaTV |
| Posted | 11月 2019 |
| 行业领域 | 电信服务 |
| 剧情简介 | MagentaTV is the latest TV-entertainment product by Deutsche Telekom, Germany's biggest telecom provider. It brings together the whole world of entertainment on an innovative interface and revolutionizes TV-watching in Germany. We tried to prove this with an entertainment format as revolutionary as MagentaTV. |
| 媒体类别 | Branded Content |
| 首席创意官 | Dennis May |
| Creative Managing Director | Fabian Roser |
| 执行创意总监 | Karsten Ruddigkeit |
| Creative Director, Copywriter | Dennis Krumbe |
| 创意总监 | Mark Räke |
| Senior Art Director | Saskia Krug |
| 美术指导 | Dominique Winkel |
| 美术指导 | Clara Sanchez-Alonso |
| 文案 | Anna Rösch |
| 文案 | Moritz Franke |
| 广告公司制片 | Meike van Meegen |
| Executive Director Client Services | Katrin Spiegel |
| Group Account Director | Juliane Weber |
| Senior Account Manager | Arianna Giese |
| Social Media Director | Finn Reddig |
| Senior Strategist | Philipp Machleidt |
| Dialog Author | Johann Buchholz |
| 摄影师 | Jens Koch |
| 导演 | Christian Ulmen |
| Talent/Actors | Christian Ulmen |
| Talent/Actors | Fahri Yardim |
| 媒介公司 | Emetriq GmbH |
| 媒介公司 | Mindshare |
| 制作公司 | Soup Films |