| 标题 | Water Heroes FC |
| 广告公司 | Brave |
| 广告战役 | Water Heroes FC |
| 广告主 | Xylem |
| 品牌 | Xylem |
| Posted | 10月 2021 |
| 行业领域 | 广告与传播 |
| 剧情简介 | Brave’s new integrated campaign for Xylem; ‘Water Heroes FC’ brings all Manchester City players together in a new team managed by Pep Guardiola in a push to help solve the world’s water issues. ‘Water Heroes FC is Xylem and Manchester City’s biggest integrated campaign to date’ Creative agency Brave has created a new multi-million pound integrated campaign for global water technology company, Xylem (NYSE:XYL), and Manchester City FC. Fronted by Manchester City manager, Pep Guardiola, ‘Water Heroes FC’ is a new brand team that has come together to turn the tide on the global water crisis. Shot throughout the global pandemic and created in partnership with director Ben Jones and artist/animator Ruff Mercy, this is the first-time players from the Manchester City Men’s, Women’s and Academy teams have come together to front a campaign. The Water Heroes FC campaign sees Pep Guardiola and his squad call upon us all to do our bit and tackle the world’s water crisis in our own “extra time”. Launched with a highly energetic and colourful film, the campaign highlights and educates us on how we can use our extra time to help solve the water crisis. From taking small actions such as spreading the word on water issues on social media platforms, to getting involved in bigger actions such as helping to plant more trees, fighting flooding, or engaging in river clean-ups. Xylem’s mission – to solve the world’s greatest water challenges – motivated its purpose-driven partnership with the team Guardiola coaches, Premier League Champions Manchester City Football Club. Since 2018, the partnership has produced award-winning content with over 35 million views, and built a network of over 500 young water ambassadors that have delivered life-saving water education to over 20,000 individuals. The campaign will break across social and VOD and will be supported by a series of content films, as well as activity across digital and display from mid-October. The films, and digital content will drive to waterheroesfc.com- a dedicated website where people can find all the information they need on how to help solve water in their “extra” time. Joseph Vesey, Xylem’s Chief Marketing Officer.“Our work with Manchester City has already reached over a billion people to raise awareness about pressing water challenges around the world. Now, working with a legendary leader like Pep, we aim to unite the public, students, community leaders and NGOs, to take action to solve the water challenges in their communities.” Pep Guardiola, Manchester City FC commented: “Where I’m from, in Catalonia, drought is always a risk. The issue of community access to affordable water is very important to me personally. Our Foundation’s first activities, this summer, were working with children in Barcelona to help educate them on the importance of preserving water, and I’m so pleased to be partnering with a water leader like Xylem to help address water issues in communities everywhere.” Paul Pearson, Creative Director at Brave commented: “The world is facing a water crisis, but lots of small actions can lead to big change. And that is exactly the aim of this campaign.” Declan Garvin, Business Director at Brave said; “It’s exciting to build on the momentum of our previous Xylem-Manchester City partnership work with this new campaign. We’re sure that bringing all the Manchester City teams together with Pep leading the charge will inspire even more football and non-football fans around the world to actively join us to take action on water issues and build a more sustainable future.” The campaign was created by Brave in association with Ben Jones at Dark Energy Films and Ruff Mercy at My Accomplice and is part of Xylem’s continued investment and commitment to help solve the world’s greatest water challenges. SPORTFIVE, manages Xylem’s global partnership with Manchester City. |
| 媒体类别 | 影视 |
| 长度 | |
| 制作公司 | Dark Energy Films |
| 音频后期制作 | 750mph |
| 后期制作 | Coffee & TV |
| Business Director | Declan Garvin |
| 客户总监 | Nicky Da Silva |
| 客户总监 | Beth Morrison |
| 客户经理 | Mike Roberts |
| 广告经理 | Joseph Vesey |
| 广告经理 | Randolf Waters |
| 创意总监 | Paul Pearson |
| 美术指导 | Dipesh Mistry |
| 美术指导 | Luke Boggins |
| 美术指导 | Max Burgoyne |
| 文案 | Drew Haselhurst |
| 文案 | Dan McCormack |
| 文案 | Cosmo Soave-Smith |
| 客户企划 | Sophie Russell |
| 设计师 | Lee Robins |
| 设计师 | Rupert Knowlden |
| Digital Design Director | Shane Horn |
| 数字设计 | Dave McLoughlin |
| 数字设计 | Alison Congdon |
| 数字设计 | Alex Wastell |
| 数字制片 | Chris Wallace |
| 制作公司制片 | Amber Clayton |
| 媒介企划 | Sophie Krenn |
| 导演 | Ben Jones |
| 制作公司制片 | Russell Curtis |
| 制作公司 | My Accomplice Ltd |
| 动画 | Ruff Mercy |
| 制作公司制片 | Jamie Clark |
| 音频工程师 | Mark Hellaby |
| 音频工程师 | Jeff Smith |
| Kirsten Troy | |
| 音乐作曲家 | Jim Hustwit |
| Grading/Online | Simona Cristea |
| Grading/Online | Katie Dymmock |
| 后期制作 | Alan Mainden |
| 后期制作 | Alannah Currie |