标题 | Burn Racist Giga (Film Case) |
Brief | This clever troll operation took power away from racists. Many racists have access to a fairly limited amount of mobile data. On social media, the agency seeded racist videos that had a far bigger than usual file size (600MB). When racists watched the films, their mobile data quickly burned down to a crisp, taking them offline. |
广告公司 | HoC Milan |
广告战役 | Burn Racist Giga |
广告主 | Rolling Stone Magazine |
品牌 | Rolling Stone Magazine |
首次发布日期 | 2019 / 4 |
行业领域 | 报纸、杂志、书籍 |
剧情简介 | Burn Racist Giga. A secret operation to remove racism from the internet. Using popular racist videos – with a little twist: A much bigger file size. After watching these videos for a few minutes, racist viewers have used up their data – and are offline. |
媒体类别 | Digital Installation |
长度 | |
Soundtrack | Disclosure - Universal |
制作公司 | OltreFargo |
执行创意总监 | Oliver Palmer |
创意总监 | Pasquale Frezza |
创意总监 | Luca Iannucci |
美术指导 | Max Bratti |
美术指导 | Matteo Busti |
文案 | Vittorio Giannotti |
客户总监 | Ginevra Galletti |
客户总监 | Alessandro Pierobon |
媒介总监 | Vittorio Bucci |
Managing Director | Alessandro Pierobon |
Strategist | Luca Tapognani |
导演 | Tommaso Terigi |
广告公司制片 | Federico Mazzola |
广告公司制片 | Nicolò Dragoni |
后期制作 | OltreFargo |
Digital Production | Plan.Net |