标题 | Beer Heroes |
广告公司 | McCann Worldgroup Italy |
广告战役 | Beer Heroes |
广告主 | Ubrew |
品牌 | Ubrew |
首次发布日期 | 2019 / 5 |
行业领域 | 啤酒,苹果酒 |
剧情简介 | Over the years, the internet has captured and immortalised some of the most epic beer saves the world has ever seen - from catching a beer whilst crowd surfing, to keeping a beer above water during a kayak roll. But despite being seen by millions (if not billions), these people who put their bodies on the line to save beer, have remained anonymous heroes… until now. |
哲学 | Ubrew is a small open brewery where 'you brew' your own beer. However, they're located at a loose amalgamation of breweries and have also to fight against the global brands, which annually spend millions in advertising. So, we launched the campaign, an insane quest for these anonymous 'beer heroes' of the internet. After a hardworking year, we found some of them and launched few documentaries about their heroic life as beer savers. And then, we paid them the best tribute possible, we brought them to London to brew their own beer, eventually launching a limited edition based on their deed. |
媒体类别 | Web Film |
长度 | |
更多信息 | https://www.beerheroeswanted.com |
首席创意官 | Alessandro Sabini |
创意总监 | Eoin Sherry |
Creative Director, Copywriter | Fernando Dominguez |
项目经理 | Valentina Catese |
Head of Copywriting | Mike Oughton |
UX Designer | Fabio Furnari |
数字艺术指导 | Andrea Casale |
数字艺术指导 | Riccardo Daverio |
Social Content Manager | Camilla Canova |
Head of Social Media | Nicola Guarino |
Digital Director | Mike Cooper |
Creative President | Adrian Botan |
3D Artist | Simone Fatone |
Head of Strategy | Giovanni Lanzarotti |
制作公司 | Think Cattleya |
导演 | Umberto Carteni |
摄影指导 | Karim Andreotti |
Head of Production | Michele Virgilio |
执行制片 | Martino Benvenuti |