David Peake
Director Business Affairs at Team One
Los Angeles, 美国
标题Driving Disrupted
广告公司
广告战役 Driving Disrupted
广告主 Toyota Motor Corporation
品牌 Lexus
首次发布日期 2021 / 4
行业领域 汽车
剧情简介 How long do you think it takes to glance at a text message when you’re driving? One second? Two seconds? You’re not alone. Most drivers believe that texting and driving creates only a momentary distraction. Today on April 6, or 4.6, Lexus has released a new video to shatter this common misconception. The average length of time it actually takes to send or receive a text message when you’re behind the wheel is 4.6 seconds, according to the National Highway Traffic Safety Administration (NHTSA). April is national Distracted Driving Awareness Month, established by the National Safety Council (NSC) more than 10 years ago. It’s a good time to regroup and reconsider the choices we make when we’re on the road. Distracted driving is dangerous, claiming 3,142 lives in 2019 (the most recent available data) according to NHTSA. Texting is the most alarming distraction. At 55 mph, taking your eyes off the road for 4.6 seconds is like driving the length of an entire football field with your eyes closed.
媒体类别 Web Film
长度
首席创意官
执行创意总监
联合创意总监
美术指导
集团创意总监
创意总监
美术指导
客户总监
客户主管
客户总监
客户主管
客户主管
客户主管
媒介总监
Associate Media Director
项目经理
项目经理
Associate Producer
制片
制片
制片
Director, Business Affairs
Associate Director, Business Affairs

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started