| 标题 | #4AMStories |
| 广告公司 | AMV BBDO |
| 广告战役 | #4AMStories |
| 广告主 | Mars, Inc. |
| 品牌 | Sheba |
| 首次发布日期 | 2020 / 11 |
| 行业领域 | 宠物食品、宠物保健产品及服务 |
| 剧情简介 | To kick-off National Cat Day, SHEBA launched their #4AMStories campaign in solidarity with cat owners everywhere who know what it’s like to get woken up in the early morning hours by their feline friends. All cat parents have to cope with that 4AM feline alarm clock at some point, but what they might not know is that cats are crepuscular creatures and are more active in the evening and nighttime hours. It’s their instinctual urge to wake their owners up by hunting, playing and feeding in the middle of the night. All they really need is some SHEBA to satisfy those nocturnal cravings. SHEBA wants to connect with cat owners in this moment of need and provide them with The SHEBA Presents the 4am Stories Podcast, which is hosted by Spotify, to help owners drift gently back to sleep thanks to a story performed by Doctor Dillon, AKA folk musician Steve Dan Mills. The brand is running ads at 4 a.m. on Instagram and Facebook that encourage cat owners to share their own #4AMStories for a chance to win free SHEBA. The campaign will be supported by featured content on SHEBA.com, organic and paid social content from the brand’s Instagram channel, custom content from cat influencers, a BuzzFeed homepage takeover and SHEBA-branded Instagram GIFs. |
| 媒体类别 | 电视 |
| 长度 | |
| 音效 | 750mph |
| 首席创意官 | Alex Grieve |
| 执行创意总监 | Nadja Lossgott |
| 执行创意总监 | Nicholas Hulley |
| 创意总监 | Jay Phillips |
| 创意总监 | Neil Clarke |
| 创意团队 | Cesar Herszkowicz |
| 创意团队 | Marcos Almirante |
| 创意团队 | Zak Loney |
| 客户经理 | Matt Henry |
| 客户经理 | Ella Fanshawe |
| 客户经理 | Alice Kassapian |
| Strategy Team | Emily Brydon |
| Strategy Team | Phoebe Fielding |
| Strategy Team | Brian Williamson |
| 广告公司制片 | Darapen Vongsa-Nga |
| 制作公司 | Friends Electric |
| 导演 | Ewan Jones Morris |
| 制作公司制片 | Giles Edward-N |
| EP | Barney Richard |
| Concept | Ricardo Bessa |
| Storyboards | Ricardo Bessa |
| 动画 | Bradley Franklin |
| 动画 | Rosalvo Melo |
| 动画 | Alixe Labato |
| 动画 | Tom Crate |
| 动画 | Theo Tagholm |
| CG Lead | Dean Robinson |
| CG Artists | Joe Trimby |
| CG Artists | Jordan Dunstall |
| CG Artists | Ed Sherwood |
| CG Artists | Nikolai Maderthoner |
| CG Artists | Tom Di Stasio |
| CG Artists | Julie Cruette |
| CG Artists | Luis Cancio Villalonga |
| 摄影指导 | Jed Darlington-Roberts |
| Sound Recordist | Adam Davies |
| 剪辑师 | Holly Winship |
| 着色 | ETC |
| Colorist | Luke Morrison |
| 音频后期制作 | Sam Studio |
| 音频后期制作 | Jake Ashwell |
| 音频后期制作 | Sam Ashwell |
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