| 标题 | SingleCut Notes IPA |
| Brief | Notes IPA is the first beer crafted to teach you guitar. Four distinct labels were designed to display a guitar fretboard and a foundational chord: C, D, G or E minor. By gripping the can like you would a guitar, you can learn the finger positions for these chords and get a feel for guitar strings through the label’s tactile finish. Scanning the Snapchat code on the labels activates a shareable augmented reality guitar lesson right on the can and turns it into a playable instrument. The pull tab is even fitted with a custom-made guitar pick – designed to pop open the beer and pop off for you to play with. |
| 广告公司 | Zulu Alpha Kilo |
| 广告战役 | SingleCut Notes IPA |
| 广告主 | SingleCut Beersmiths |
| 品牌 | SingleCut Beersmiths |
| 首次发布日期 | 2021 / 7 |
| 行业领域 | 含酒精类饮料 |
| 剧情简介 | While beer and guitars have always gone hand in hand, Notes IPA aims to create the guitar heroes of tomorrow. Four-packs of the beer come with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. Cans also come with a crafty production innovation: an authentic, injection moulded guitar pick fitted right on the pull tab. These custom-made picks not only pop open the beer, but they also pop off for you to play with. And for an interactive demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to visualize finger positions for each chord right on the can, hear how the chords should actually sound and create shareable music. |
| 媒体类别 | Product Design/Development |
| 长度 | |
| 市场 | 加拿大 |
| 首席创意官 | Zak Mroueh |
| 创意总监 | Zak Mroueh |
| ACD | Kevin Sato |
| 美术指导 | Kevin Sato |
| ACD | Vinay Parmar |
| 文案 | Vinay Parmar |
| 美术指导 | Philippe Visaya |
| 文案 | Victoria Lee |
| 设计师 | Zoe Kim |
| 设计师 | Kevin Sato |
| 广告经理 | Rich Buceta |
| 广告经理 | Dan Bronson |
| 广告经理 | Danielle Palermo |
| 客户总监 | Erin McManus |
| Strategy Director | Spencer MacEachern |
| Digital Strategist | Shaunagh Farrelly |
| 制作公司制片 | Houng Ngui |
| 制作公司制片 | Kathryn Brown |
| 制作公司制片 | Jackie Pal |
| 制作公司制片 | Lauren Schell |
| Product Design | Spark Innovations Inc. |
| 制作公司 | Zulubot |
| 制作公司 | Table of Content |
| Director of Integrated Production | Ola Stodulska Studio |
| 导演 | James Graham |
| Director of Interactive Production | Ece Inan |
| 摄影指导 | Sean Donnelly |
| 摄影师 | Sean Donnelly |
| Studio Artist | Jeannette Downes |
| Lead Production Artist | Ashleigh OBrien |
| Production Artist | Mila Lukezich |
| Web Developer | Gillian Black |
| 后期制作 | Noah Mroueh |
| Social Media Team | Cecilia Bernasch |
| Web Developer | Ariana Emond |
| 剪辑师 | Felipe Chaparro |
| 剪辑师 | David James Findlay |