标题 | Swile - The most useless card right now |
Brief | The Swile card can essentially be used in restaurants, stores, theaters, cinemas, sports clubs… In short: all the places that were closed during the pandemic.But instead of waiting for « the right moment » to launch this new card and finding themselves lost in advertising noise post-lockdown, Swile decided to take advantage of this awkward situation, and launched its card through a self-deprecating, humorous campaign.The campaign was broadcasted on billboards (outdoor, bus, subway and train stations) in major French cities. |
广告公司 | STEVE |
广告战役 | La carte la plus inutile du moment |
广告主 | Swile |
品牌 | Swile |
Posted | 11月 2021 |
行业领域 | 银行、金融、法律和保险 |
剧情简介 | Swile is the first smartcard that combines all employee benefits: meal tickets, gifts, transport, holiday vouchers and even personal money. |
媒体类别 | 平面 |
执行创意总监 | Guillaume Lartigue |
Directrice artistique | Julie Greffier |
文案 | Antoine Barth |
Chief Marketing Officer (CMO) | Anne-Carole Coen |
Brand Director | Vincent Colonna-Cesari |
Head of Creative | Vincent Lefeubvre |
Brand Manager | Manon Chassagnon |
Head of Paid | Vianney Beghin |
Group Account Director | Diane De Plas |
Strategy Director | Diane de Plas |
项目经理 | Pierre Espiet |