标题 | Bootcamp |
广告公司 | BBH |
广告战役 | Whoosh |
广告主 | Tesco |
品牌 | Whoosh |
首次发布日期 | 2023 / 11 |
行业领域 | 杂货店、专卖店 |
哲学 | Tesco is launching its first major marketing push for Whoosh, its rapid grocery delivery service, with a humorous ad campaign created by BBH aimed at those of us who sometimes just don’t want to go to the shops. While there might be a myriad of rational and relatable reasons for rapid grocery delivery - such as forgotten dinner items or emergency supplies - sometimes the truth is, you just don’t feel like going out. That applies particularly to the young urbanites featured in the campaign. With buzzing social lives and hectic careers, they don’t always want to take a break from pursuing their passions because the need for groceries strikes. If going to the shops isn’t your bag, use Whoosh and stick to all the weird and wonderful things that are more your bag. This insight was dramatised in three films from BBH, directed by Daniel Lundh through Spindle. ‘Bootcamp’ opens to the sound of banging techno, zooming in on a fitness fanatic in the middle of an extreme home workout. The hero of ‘Watering’ maintains a lush, indoor jungle in a zen-like state, and a cephalophile indulges her eight legged obsession in ‘Octopus’ – all three protagonists remaining blissfully immersed in their happy places thanks to the speedy arrival of a Tesco Whoosh delivery. The film’s tell each character’s story visually, with the only dialogue being the word ‘Whoosh’, and a simple VO: “Tesco Whoosh. Delivery from as little as 20 minutes. Because going to the shops isn’t everyone’s bag” BBH’s Felipe Guimaraes was the campaign’s deputy executive creative director, supported by creative director Adam Newby. The ad was written by Grant Codron and art directed by Adrien Raphoz. Supporting the films is simple and impactful print and OOH which features the line ‘going to the shops isn’t everyone’s bag’ emblazoned across a brown paper grocery bag that’s synonymous with delivery. Tesco is also running a social competition in collaboration with Tiktok dancer Jay Scott, where viewers can share what they would rather do than go to the shops to be in with a chance of winning £200 worth of Whoosh vouchers. The competition video, in which Jay gets a Whoosh delivery while teaching his dad a new dance, has amassed over 28 million views to date. The four-week campaign breaks this month, running on television, social media, OOH, digital and radio. Tesco launched Whoosh in May 2021. |
媒体类别 | 电视 |
长度 | |
首席创意官 | Alex Grieve |
执行创意总监 | Felipe Guimaraes |
创意总监 | Adam Newby |
文案 | Grant Codron |
美术指导 | Adrien Raphoz |
Group Strategy Director | Saskia Jones |
Senior Strategist | Emily King |
Business Lead | Andrew Connolly |
客户总监 | Millie Dann |
客户经理 | Oliver Hathorn |
广告公司制片 | Sammi Roberts |
Print Producer | Rachel Clarke |
制作公司 | Spindle |
导演 | Daniel Lundh |
摄影指导 | Patrick Meller |
制作设计师 | Olly Hogan |
执行制片 | Stitch Richardson |
制片 | Toby Courlander |
剪辑师 | Tim Swaby |
后期制作 | No.8 |
Post-production Producer | Ellie Thwaites |
Color Grade Company | No.8 |
Colorist | Alex Gregory |
Sound Engineer | George Castle |
音乐作曲家 | Ludwig Jonsson |
音乐 | Stable Sounds |
媒介公司 | EssenceMediacom |