| 标题 | The Golden Oven |
| 广告公司 | FCB Canada |
| 广告战役 | The Golden Oven |
| 广告主 | McCain |
| 品牌 | McCain |
| Posted | 11月 2021 |
| 行业领域 | 食品 |
| 剧情简介 | The McCain Golden Oven completely flipped the script on Gen Z’s most hated ad format – YouTube pre-roll ads. In order to reach this elusive audience, we created a first ever YouTube-first campaign where you can win simply by watching an ad! We took something Gen Z hates to watch – pre-roll ads – and turned them into pre-roll lottery tickets, rewarding winners with 100’s of bags of fries and other prizes. |
| 媒体类别 | 案例研究 |
| 首席创意官 | Nancy Crimi-Lamanna |
| 首席创意官 | Jeff Hilts |
| 联合创意总监 | Marty Hoefkes |
| 联合创意总监 | Michael Morrelli |
| Managing Director | Ricky Jacobs |
| Group Account Director | Ravi Singh |
| 客户主管 | Chris Flynn |
| Broadcast Producer | Carol Boate |
| 项目经理 | Kendra Plantt |
| 项目经理 | Sadaf Ghandehari |
| Chief Strategy Officer | Shelley Brown |
| 客户企划 | Malav Naik |
| Senior Director | Joanna Janisse |
| 客户企划 | Joanna Janisse |
| 导演 | Andrea Neale |
| Sr. Connection Planner | Raina Resplandor |
| 制作公司 | FuelContent |
| 执行制片 | Stef Fabich |
| 剪辑公司 | FuelContent |
| 剪辑师 | Jonathan Garofalo |
| After Effects | Jonathan Garofalo |
| 剪辑师 | Vanessa Di Staulo |
| After Effects | Vanessa Di Staulo |
| Web Developer | Promotional Solutions |
| VP Marketing | Bryan McCourt |
| Marketing Director | Michael Embir |