| 标题 | Tiger's Arrived |
| 广告公司 | Officer & Gentleman |
| 广告战役 | Tiger's Arrived |
| 广告主 | Paddy Power PLC |
| 品牌 | Paddy Power |
| 首次发布日期 | 2019 / 5 |
| 行业领域 | 博彩与赌博 |
| 广告口号 (原始语言) | TIGER’S ARRIVED. HOPE HIS DRIVING IMPROVES |
| 哲学 | Irish bookmaker Paddy Power have marked the arrival of Tiger Woods to Ireland for The Open at Royal Portrush with a cheeky reminder of how far he’s come, 10 years on from the worst drive of his life. The American sportsman’s journey from rags to riches to rehab to riches and back to the top of his game is a remarkable one after he hit rock bottom when an unsuspecting fire hydrant proved no match for his black Cadillac Escalade back in 2009. The image became an iconic symbol of the beginning of his fall from grace, both in his personal life and professionally. To celebrate the impact of his epic return to form following his recent Masters triumph, and represent the many challenges he has overcome in the past decade, Paddy Power erected a giant billboard outside Portrush to wish him well ahead of this weekend. The initial billboard, which is the equivalent in size to a double decker bus, features a SUV shaped hole ripped through it. A second billboard has a 3 tonne Cadillac Escalade plunged into it and is emblazoned with the words; ‘TIGER’S ARRIVED. HOPE HIS DRIVING IMPROVES’ |
| 媒体类别 | Billboard |
| 长度 | |
| 广告经理 | Paul Mallon |
| 执行创意总监 | Javi Iñiguez de Onzoño |
| 执行创意总监 | Alex Katz |
| Managing Director | José Ortiz |
| Account Management Team | Inma Ortega |
| Account Management Team | Marta Cintero |
| 美术指导 | Alex Katz |
| 美术指导 | Luis Álvarez |
| 美术指导 | Juanlu Poza |
| 文案 | Javi Iñiguez de Onzoño |
| 文案 | Mónica Gramunt |
| 动画 | Luis Álvarez |
| AV Production | Event Junkies |
| Event Production | Catapult |