| 标题 | Sustainability |
| 广告公司 | Publicis Conseil |
| 广告战役 | Even goodwill needs a little help |
| 广告主 | AXA |
| 品牌 | AXA |
| 首次发布日期 | 2024 / 2 |
| 行业领域 | 银行、金融、法律和保险 |
| 剧情简介 | AXA launches its new multi-country campaign on sustainability, developed by Publicis Conseil. When it comes to fighting against climate change, we all show goodwill, each in our own way, each by our own means. But even if goodwill is important, it still needs a helping hand. And that’s what AXA showcases in its campaign, that ‘even goodwill needs a little help’. Whether supporting individual efforts, building sustainable journeys, or taking action as a global player, AXA has an important role to play. Firstly, a film, that follows the journey of a young girl as she chases, and tries to catch, a rogue plastic bag, installing AXA’s mindset on sustainability. The film is backed by product assets promoting AXA’s different offers such as Motor, Life & Savings, Biodiversity, Home, and SME. The campaign is directed by Matt Smukler, in collaboration with Soup Film Productions. The music ‘Soft and Tender’ is by acclaimed French singer, November Ultra. |
| 媒体类别 | 电视 |
| 长度 | |
| 首席创意官 | Marco Venturelli |
| Chief Executive Officer (CEO) | Marco Venturelli |
| 执行创意总监 | Steve O’Leary |
| 美术指导 | Cedric Moutaud |
| 美术指导 | Emmanuelle Bougueret |
| 文案 | Jean-Christophe ROYER |
| 文案 | Montassar Chlaika |
| 战略企划 | Marion le Forsonney |
| 制作公司 | Prodigious Paris |
| 制片 | Armelle Sudron |
| 制作公司 | Soup Films |
| 导演 | Matt Smukler |
| 摄影指导 | Albrecht Silberberger |
| 执行制片 | Ada Zuiderhoek |
| 执行制片 | Jana Salome Melzer |
| 剪辑师 | Yannick Giffard |
| 剪辑师 | Fred Baudet |
| 后期制作 | Prodigious Paris |
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