标题 | Good Neighbor |
广告公司 | Havas Chicago |
广告战役 | Good Neighbor News |
广告主 | National Association of REALTORS / Good Neighbor Awards |
品牌 | National Association of REALTORS / Good Neighbor Awards |
Posted | 12月 2021 |
行业领域 | 房地产 |
剧情简介 | For over 20 years, National Association of REALTORS® has acknowledged “Good Neighbors” through a same-titled program to recognize REALTORS® who make an extraordinary impact on their community through volunteer work. To cut through the negative clutter, bring 2021’s program to life and REALTORS® commitment to their communities, the company partnered with Havas Chicago to develop a good news spreading, multi-touch campaign that runs from 12/5 through 12/31. According to Pew Research Center, over 70% of Americans suffer from negative news fatigue. The Good Neighbor News campaign includes a Time Square activation which features a constant scroll of positive headlines, brightly colored newspapers made from recycled bad news and the celebration of good Samaritans, 15 Good Neighbor Award Winners. On Tuesday, 12/8 and Wednesday, 12/9, Times Square will be lit up via News Tickers, LED sign and branded newsboxes on 44th Street and 7th Avenue with the REALTORS® “Good Neighbor News”. Brand ambassadors will be on the grounds handing out physical copies of the “Good Neighbor News” newspapers which is made entirely recycled material – literally turning a negative into a positive. |
媒体类别 | 户外广告 |
首席创意官 | Myra Nussbaum |
集团创意总监 | Lewis Mcvey |
创意总监 | Josh Mizrachi |
创意总监 | Jimmy Dietzen |
Designer | Estella Xian |
文案 | Jonica Lister |
执行制片 | Catherine Hudon |
制作公司制片 | Itorobong Etim-Barbosa |
Strategy Director | Casey Carpenter |
Strategist | Ashley MacDonald |
Managing Director | Amy Merchant |
Senior Account Director | Scott Bartosiewicz |
客户主管 | Adam Azzaro |
媒介公司 | Havas Boston |
SVP, Group Client Lead | Cammy Keiler |
VP, Group Client Lead | Ashley Vanasse |
Director, Connections Planning | Stephanie DiCicco |
Director, Client Services | Barbara Cevallos |
Client Manager | Michael Masone |
Client Associate | Lukas Auletti |
EVP Experiential | Kelly Reynolds |
Executive Producer Experiential | Thomas Campbell |
Jr. Art Director | Beth Jackson |