María Paula Jara
制片 at Oniria\TBWA
Asunción, 巴拉圭
标题 Remembrance Walk 2
广告公司
广告战役 Remembrance Walk
广告主 Banco Itaú
品牌 Banco Itaú
Posted6月 2019
行业领域 种族、族裔、民族及残障意识
剧情简介 62% of paraguayans tend to ignore their own culture. And the figure is even higher among young people. “Recuerdo de Ypacarai”, the most famous guarania song in the world, turned 70 years old in 2019. Guarania is a musical genre created in Paraguay. This anniversary was an opportunity to reconnect Paraguayans with their culture. “Paseo del Recuerdo” is a musical installation that allows anyone to play the notes of “Recuerdos de Ypacarai”, just by passing the palm of the hand over the keys. This is a permanent installation made by artist Fernando Ambere Feliciangeli donated to the city of San Bernardino, Paraguay. It stands at Ypacarai Lake, the inspiration for the song and the summer capital.
媒体类别 平面
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Executive Director
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