Mackenzie Biddie
PR at No Fixed Address
Toronto, 加拿大
标题SickKids Airbnb
BriefSickKids is known as a state-of-the-art hospital, but most people don’t realize that the building itself is vastly outdated. These limitations are particularly felt in the Paediatric Intensive Care Unit, where families have no space, privacy or comfort. There’s only one way to truly experience the dire surroundings: spend a night there. Welcome to SickKids Airbnb. Using interviews with families, doctors and nurses, the agency created an authentic re-enactment to immerse guests in the experience. The listing went live on Airbnb, to be booked for a night like any other rental.
广告公司
广告战役 SickKids Airbnb
广告主 SickKids Foundation
品牌 SickKids Foundation
Posted11月 2019
行业领域 疾病认知、救助机构
剧情简介 The mission of SickKids Foundation is to inspire our communities to invest in health and scientific advances to improve the lives of children and their families in Canada and around the world.
媒体类别 Ambient
VFX & Color
Editorial Offline
Agency No Fixed Address
首席创意官
首席创意官
联合创意总监
文案
美术指导
PR manager
PR
PR
PR
媒介公司
制作公司 WDI MEDIA Inc.
Director / Producer
摄影指导
技术总监
剪辑师
Junior Editor
制片
Colorist
Color Assist
VFX Artist
VFX Producer
音效制作
Sound Designer
XM House WXM
XM Producer
XM Supervisor

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