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| 标题 | JFK Moonshot |
| Brief | To celebrate the 50th Anniversary of the Apollo 11 Moon Landing, the JFK Presidential Library and Museum reintroduced a new generation to the man who inspired the mission. A fully synchronized augmented reality event recreated every moment and manoeuvre in real time, exactly 50 years later. During a launch party at the Library a 363-foot, full-scale AR replica of the Saturn V rocket launched at precisely 9:32am on July 16. The entire mission was livestreamed on Twitch. Viewers could even practice their own moon landings with interactive AR games. |
| 广告公司 | DigitasLBi |
| 广告战役 | 50th Anniversary of the Apollo 11 Mission |
| 广告主 | The Museum at the JFK Library |
| 品牌 | 50th Anniversary of the Apollo 11 Mission |
| Posted | 11月 2019 |
| 行业领域 | 博物馆与古迹 |
| 剧情简介 | The John F. Kennedy Presidential Library and Museum preserves and provides access to historical materials related to President Kennedy and serves as the USA's memorial to President Kennedy—sharing the story of his life, legacy and the ideals he championed |
| 媒体类别 | Interactive Outdoor Experience |
| Global Chief Creative Officer | Scott Donaton |
| 首席创意官 | Atit Shah |
| Executive Creative Director, EVP | Sue DeSilva |
| VP Group Creative Director | Mark Philip |
| SVP/Head of Production | Peter McCann |
| VP / Executive Producer | Amber Harris |
| EVP/Managing Director | Melissa Levy |
| EVP/Managing Director | Robert Guay |
| SVP Creative Strategy | Bethany Bayer |
| VP/Group Director, Technology | Keith Soljacich |
| Senior Art Director | Michael Walsh |
| Senior Copywriter | Jason Ziehm |
| 美术指导 | Samantha Hodian |
| 文案 | Matt Shoewalter |
| Senior Art Director | Brian Noyes |
| Senior Copywriter | Thom Crowley |
| 联合美术指导 | Lyndsay Cooper |
| 客户总监 | Lindsey Varney |
| VP, Group Account Director | Nicole Tatlow |
| Associate Editor, Production | Reed Holtzmann |
| Associate Director, Paid Social | Alex Binder |
| VP/Director, Social Strategy | Allie Wassum |
| Creative Strategy | Kylee Muir |
| 制作公司 | UNIT9 |
| 执行制片 | Luca Delaurentis |
| 制片 | Sophie Keyse |
| 项目经理 | Feodar Voloshin |
| Tech Lead | Andrew Oaten |
| Creative Lead | Clay Weishaar |
| Creative technologist | Jakub Jakubowski |