标题 | Saving the Proposal |
广告公司 | BBR Saatchi & Saatchi |
广告战役 | Saving the Wedding Proposal |
广告主 | Strauss Group Inc. |
品牌 | Elite Turkish Coffee |
首次发布日期 | 2015 / 12 |
行业领域 | 咖啡,茶,巧克力饮料,早餐饮料 |
剧情简介 | Elite Turkish coffee is one of the country's oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for preppy-er beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this audience. So we looked at the younger Elite Turkish Coffee consumers and found a common trait between them: they're the good guys. The guys you can count on to help you no matter what. They're the guys that'll help you move out of your old apartment and schlep your stuff to the new one. That'll come rescue you at 2 AM when you get stuck on the freeway. The ones that'll throw you the most amazing bachelor party ever. And the ones that'll make sure that if your wedding proposal went south twice – it won't happen a third time! |
媒体类别 | Web Film |
长度 | |
Yossi Lubaton | |
VP, Creative Director | Eran Nir |
文案 | Lior Shoham |
文案 | Liron Cohen |
美术指导 | Carmel Gilan |
Digital Creative Director | Maayan Dar |
VP, Strategic Planning | Shai Nissenboim |
Planning Supervisor | Roni Arison |
客户企划 | Roie Gortler |
VP, Group Account Head | Idit Zukerman |
客户主管 | Reni Bracha |
客户主管 | Mor Aharon |
VP, Production & Content | Dorit Gvili |
制作 | Bosmat Marmarely |
Social & Digital Director | Idan Kligerman |
Social Media Editor | Aviv Melamed |
Traffic | Ronit Doanis |
后期制作 | BROADCAST |
Make-Up Artist | Liat Sheinin |
导演 | Guy Michael |
制作公司 | Jiminy Creative |