标题 | Immaturity 1 |
广告公司 | DDB Paris |
广告战役 | Honda Monkey |
广告主 | Honda Motor Co., Ltd. |
品牌 | Honda Monkey |
首次发布日期 | 2019 / 5 |
行业领域 | 汽车 |
剧情简介 | Back in 1961, Honda designed a small kids' motorcycle for a famous Japanese amusement park. And kids loved it. Soon adults started riding the new toy too. Pretty immature, right? The unexpected success led Honda to take the bike into production under the brand name Monkey. Fifty years later, when Honda launched a new model, it wanted to celebrate the key to the bike's success. “Monkey, immaturity at its best”. |
媒体类别 | 户外广告 |
执行创意总监 | Alexander Kalchev |
创意总监 | Alexis Benbehe |
创意总监 | Pierre Mathonat |
美术指导 | Shad Bharucha |
美术指导 | Nicolas Denis |
文案 | Patrice Dumas |
文案 | Royer Jean-Christophe |
Planner | Claude-Henri Galbois |
Advertiser Supervisor | Sebastien Pernel |
Advertiser Supervisor | Valérie Larousse |
Advertiser Supervisor | Laura Heinmann |