| 标题 | Bonds Re-Loved |
| 广告公司 | Leo Burnett |
| 广告战役 | Bonds Re-Loved |
| 广告主 | Bonds |
| 品牌 | Bonds |
| 首次发布日期 | 2019 |
| 行业领域 | 内衣，睡衣 |
| 剧情简介 | The fashion industry is famous for generating waste. That’s why Bonds, one of Australia’s most iconic brands, created its Re-Loved range using 45 per cent recycled material. To launch the range in a sustainable way, the brand "re-loved" old ads instead of creating new ones. Bonds’ most famous ads from the last 100 years were repurposed to create an entirely digital campaign, without creating a big carbon footprint. One of the original models even returned to approve the process. |
| 媒体类别 | 互动 |
| 长度 | |
| 首席创意官 | Jason Williams |
| 创意总监 | Daniel Pizzato |
| 美术指导 | Stacey Karayannis |
| 广告公司制片 | Eliza Malone |
| Business Director | Lauralee Cuzner |
| 文案 | Ellie Dunn |
More Work
SEE ALLLosing Blue 2
- 品牌:
- Corona
- 广告公司:
- Leo Burnett Mexico
Losing Blue
- 品牌:
- Corona
- 广告公司:
- Leo Burnett Mexico