标题 | Car Crashes 4 |
广告公司 | LOLA MullenLowe |
广告战役 | Leave It To us |
广告主 | Burger King |
品牌 | Burger King |
首次发布日期 | 2019 |
行业领域 | 餐馆与快餐 |
哲学 | The WHOPPER is America’s favorite burger and there are people who just can’t wait to enjoy it, literally. Or at least that’s what we figured out after seeing a huge number of car crashes at our restaurants every year. That’s why we decided to be cheeky and use these real pictures to promote the launch of Burger King’s delivery service in the USA. The campaign was launched nationwide and later it ran in others countries like Spain, Brazil and Germany in magazines and outdoor. *None of these accidents resulted in injuries. |
媒体类别 | 案例研究 |
Global Marketing Officer | Fernando Machado |
Global Brand Manager | Marcelo Pascoa |
首席创意官 | Chacho Puebla |
执行创意总监 | Pancho Cassis |
Creative Director | Fred Bosch |
Creative Director | Fabio Brigido |
创意总监 | Tomás Ostiglia |
Creative Copywriter | Enrique Torguet |
Creative Copywriter | Manuel Castillo |
美术指导 | Manuel Castillo |
美术指导 | Enrique Torguet |
Account Director | Tom Elliston |
客户经理 | Ana Pozuelo |
客户主管 | Adriana González |
战略企划 | Marcelle Santos |
Agency Producer | Felipe Calviño |
Agency Producer | Diego Baltazar |
Head of Communications | Sarah Okrent |