| 标题 | A Journey Through Time |
| 广告公司 | Publicis Luxe |
| 广告战役 | Celebrate the 50th Anniversary of the Royal Oak |
| 广告主 | Audemars Piguet |
| 品牌 | Audemars Piguet |
| 首次发布日期 | 2022 / 4 |
| 行业领域 | 手表 |
| 哲学 | Picasso said "it takes a long time to become young" - Since its launch on April 15, 1972, the Royal Oak, the flagship model of luxury watch brand Audemars Piguet, known for its trademark octagonal design, has been a symbol of audacity, a refusal to capitulate, and the freedom of spirit felt by those driven by the impulse of youth. Today, even with constant innovations and ever-changing aesthetics, the Royal Oak is a symbol that has stood the test of time by remaining “forever young”. To honor the 50 years of continuous innovations to this iconoclast turned cultural icon, Publicis Luxe has created an immersive journey into the heart of the cultural trends that have shaken up and enlivened the fields of contemporary art, architecture, design, music and more from 1972 to almost tomorrow. A Journey Through Time was produced by the Temple Caché collective, which meticulously reconstructed the pop cultural iconography of each decade, using the Royal Oak's iconic octagonal design as a point of passage. |
| 媒体类别 | 互动 |
| 长度 | |
| 执行创意总监 | David Soussan |
| 执行创意总监 | Schoettl Marie-Eve |
| Creative Director/ art director | Nicolas Chauvin |
| Associate Creative Director/Copywriter | Grégory Athéa |
| Art Director Assistant | Amine Bouzidi |
| 创意总监 | Anne Cleret |
| Agency | Publicis Live |
| Music Creative Director | Christophe Caurret |
| 音乐制作人 | Boris Jeanne |
| Account Management | Camille Emeury |
| Account Management | Camille Rieu |
| 制作 | Aurélien Mérigaud |
| 制作 | Estelle Diot |
| Art Buyer | Anne Traonouil |
| 制作公司 | Film 50 ans |
| 导演 | Valentin Guiod |
| 导演 | Marion Castera |
| 导演 | Kelzang Ravach |
| Direction | Temple Caché |
| 制作公司 | Birth LX |
| Partner/Executive Producer | Hugo Legrand Nathan |
| Partner/Executive Producer | Yohan Ungar |
| Post-production Producer | William Eguienta |
| Post-production Producer | ESHA Woottum |
| Post-production Producer | Morgan Mirza |
| Music | Believe Recordings |
| Digital Production | Artsphère |
| 摄影师 | Carl Diner |
| Photographer's Agent | Bloom |
| Print production | Mécanique Générale |
| DOOH Production | Antoine Clergeot |
| DOOH Production | AC3 |
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