| 标题 | Bee In Touch |
| 广告公司 | Leo Burnett Moscow |
| 广告战役 | Bee In Touch |
| 广告主 | Beeline |
| 品牌 | Beeline |
| 首次发布日期 | 2020 / 6 |
| 行业领域 | 电信服务 |
| 哲学 | Together with experts in farming and beekeeping, they have developed a simple and user-friendly solution. Now all a farmer planning to treat crops has to do, is to just push one phone button. A special algorithm provided with massive data about fields and apiaries geolocation will evaluate the number of apiaries in danger and send a notification to their owners. In this way, they will have enough time to protect their bees by covering the hives or moving them away for a period calculated based on real-time data. Extensive public dialogue around our campaign attracted the attention of the government and the main agricultural regions of the country. So, the long-awaited first version of the federal beekeeping law was finally proposed to the Parliament. Now it includes new communication standards between beekeepers and farmers. Bee In Touch platform is considered to be a part of the process. And since the extinction of bees is a challenge not only for our country, we will create a free guide, which includes our service source code to help other countries to protect their bees in the future. Because after all the easiest way to make the future better is to be in touch. |
| 媒体类别 | Applications |
| 更多信息 | https://spasipchel.ru/ |
| Head of Integrated Communications | Oksana Trofimova |
| 广告经理 | Semen Lapshev |
| 广告经理 | Natalya Yureva |
| 广告经理 | Artem Lopuhin |
| 广告经理 | Ekaterina Em |
| 广告经理 | Evgeniya Chistova |
| 广告经理 | Tatyana Shilovskaya |
| 广告经理 | Dmitry Burenko |
| 广告经理 | Pavel Boev |
| Senior Copywriter | Evgeniy Podergin |
| 文案 | Sergey Belozerov |
| 美术指导 | Yulia Grezina |
| 美术指导 | Elizaveta Matveeva |
| 设计师 | Evgeny Kuprin |
| 媒介公司 | Starcom MediaVest Group |
| Media planning Director | Irina Makarova |
| Media Group Head | Alisa Sorokina |
| 媒介企划 | Anastasia Baranova |
| Senior Strategist | Roman Kazihanov |
| Digital Lead | Yuri Guzhavin |