导演
at
Café Royal
| 标题 | The Mountain Experiment |
| 广告公司 | Beta Collective |
| 广告战役 | The Mountain Experiment |
| 广告主 | Anheuser-Busch |
| 品牌 | Patagonia |
| 首次发布日期 | 2021 / 9 |
| 行业领域 | 啤酒，苹果酒 |
| 哲学 | With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. Twenty participants with high levels of stress and anxiety were interviewed by a psychologist, then three participants were selected to spend a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment. |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| 创意总监 | Bernardo Tavares |
| 美术指导 | Victor Yves |
| 文案 | Bernardo Tavares |
| 制作公司 | Café Royal |
| 导演 | Irmãos Meirelles |
| 执行制片 | Giovana Grigolin |
| 执行制片 | Moa Ramalho |
| Production Coordinator | Chélide Teixeira |
| Production Coordinator | Alex Missaka |
| 摄影指导 | Juliano Dutra |
| Assistant Director | Julia Garcia |
| Production Direction | Pedro Aurélio |
| Production Direction | Matheus Mombelli |
| VFX/Post Production | Hub VFX |
| 剪辑师 | Gabriel Azeredo |
| 剪辑师 | Fabio Meirelles |
| 后期制作 | Luana Daminelli |
| Color Grade Artist | Acaua Pastores |
| Casting | Fábio Freitas |
| 音效制作 | Cordel Áudio |
| ORIGINAL MUSIC | André Caccia Bava |
| Sound Designer | Henrique Meyer |
| Head of Marketing | Daniel Silber |
| Brand Specialist | Eduardo Fernandes |