| 标题 | FooortePay: the longest bank advertisement in the world |
| 广告公司 | RA Kombinat |
| 广告战役 | FooortePay: the longest bank advertisement in the world |
| 广告主 | ForteBank |
| 品牌 | ForteBank |
| 首次发布日期 | 2018 |
| 剧情简介 | In Kazakhstan not everyone relies on bank cards: in fact 37 per cent withdraw the whole amount once they get paid. Many people still carry cash to other cities when they need to transfer funds. They needed to be convinced that with Forte Pay, they could transfer money using no more than the recipient’s phone number. So the ad depicted a nine hour road trip, in real time. Watching the mammoth spot emphasised the ridiculousness of carrying money in cash. And to make sure people watched, clues to a sizeable cash prize were concealed deep within the ad - so you had to watch it all to win. |
| 哲学 | Case: In Kazakhstan, not everyone is accustomed to using plastic cards: 37% of Kazakhstanis withdraw funds as soon as they receive them. Goal: To show that using cash is inconvenient, while ForteBank has a simple solution - transfers by phone number. Idea: To shoot absurdly long lasting advertisement which is uncomfortable and uneasy to watch, just like to use cash in the 21st century. But, in order to feel this, you need to watch the video for all 9 hours from start to finish. We knew that no one would do that. For this reason exactly, we hid in the video 1 million KZT (phone number digits appeared throughout the entire video), which can be found only by watching the video from the very start to the very finish. |
| 媒体类别 | 互动 |
| 长度 | |
| Creative Director | Nikita Yermolayev |
| 文案 | Rassul Abidov |
| Producer | Yelena Dmitriyeva |
| Art Director | Diana Korchevskaya |
| 摄像师 | Ruslan Chernykh |
| Editing | Ruslan Chernykh |
| Editing | Viktor Brodyagin |
| Editing | Arthur Jandildin |
| Editing | Yevgeniy Pichugin |