Guillem Zuazola
Creative copywriter at Lola Mullen Lowe
Barcelona Area, Spain, 西班牙
标题Barça Heroes Xmas
广告主 FC Barcelona
品牌 FC Barcelona
首次发布日期 2023 / 1
剧情简介 In every game, it is common to see fans asking for the t-shirts of their idols. However, during 2022 Christmas we wanted that FC Barcelona did the opposite for one time. Instead of the usual, players asked for the jersey to their real idols: those children facing illness.

It has been proven that Positive emotions help the well-being of children with serious illnesses. That’s why thanks to the pediatric well-being program of the FC Barcelona Foundation: Ter Stegen Sergio Busquets, Pedri, Mirotic, Higgins and Sergi Roberto requested the t-shirt to those children during a match. Kids are still drop jaw!
Concept Provider / Copywriter

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