| 标题 | Mojang Studios - The Power of Play |
| 广告公司 | Bold (Noa) |
| 广告战役 | The Power of Play |
| 广告主 | Mojang Studios |
| 品牌 | Minecraft |
| Posted | 6月 2021 |
| 行业领域 | 计算机软件及多媒体制作 |
| 剧情简介 | In the gaming industry, there is fierce competition over the best talents, gamers, and followers. Mojang Studios needed a new identity that reflected the company’s soul, that would strengthen their employer branding both internally and externally, for years to come. The new brand identity captures the playful nature of Mojang Studios. A key element is a group of unique building blocks which we call the Mojangs. These quirky little gizmos are used throughout the brand identity in many ways; from small glyphs in the typeface to big graphics and animated 3D objects. The new identity also includes sound and music design. An immersive experience on all platforms. |
| 媒体类别 | Corporate/Brand Identity |
| 长度 | |
| 设计公司 | Mojang Studios |
| 制作公司 | Bkry Noa |
| Design Director | Michael Laning |
| Design Director | Eva Elgström / Aggerborg |
| Design Director | Yun Yu |
| Motion Designer | Martin Klint |
| Motion Designer | Kristian Bjureby |
| Senior Designer | Carl-Johan Nordin |
| 设计师 | Whitney Macaluso |
| 设计师 | Ivo Rubboli |
| Audio Creative | Joar Lenz |
| Senior Brand Producer | Jenny Ahnell |
| 创意总监 | Markus Toivonen |
| 创意总监 | Oliver Helfrich |
| 美术指导 | Wiktor Persson |
| Chief Storyteller | Lydia Winters |
| Head of Creative Communications | Thomas Wiborgh |
| Director of Sound | Samuel Åberg |
| 音效设计公司 | Redpipe Studios |
| 客户经理 | Carina Lockhart |
| 客户经理 | Lova Henriksson |
| 首席创意官 | Oskar Lubeck |
| Chief Growth Officer | Michael Olaye |
| Client Director | Harry Elonen |
| Senior Account Manager | Tina Thornander |