| 标题 | Integrated bread |
| Brief | Bimbo Integrated Bread is a special edition that integrates for the first time all Bimbo’s types of bread in a single pack. This pack was created with a special purpose: to teach kids about the importance of diversity, tolerance and inclusion.We release Bimbo Integrated the 21 of March, in the International Day for the Elimination of Racial Discrimination through an awareness campaign complemented with integrated recipes made by culinary influencers in social media.Then we took it to several schools and we designed an educational program around it. Including storybooks, visual material and pedagogical classes to talk about tolerance and diversity at meal time. |
| 广告公司 | Ogilvy Argentina |
| 广告战役 | INTEGRATED BREAD |
| 广告主 | Grupo Bimbo |
| 品牌 | BIMBO GROUP |
| Posted | 2月 2019 |
| 行业领域 | 食品 |
| 剧情简介 | Bimbo Group is a company committed to working on a sustainable path for a better world taking as a core message feeding a better world.Besides promoting healthy eating, since 2014 they started a journey to inclusion, where they consciously seek that all people have the same opportunities to participate and develop within and without the company.The brief was to take this Bimbo Group platform beyond the company and communicate it with their main brand, and hero product, the Bimbo bread. |
| 媒体类别 | 互动 |
| 执行创意总监 | Maximiliano Maddalena |
| 创意总监 | Alejandro Blanc |
| 创意总监 | Sebastian Graccioli |
| 文案 | Marcos Demarchi |
| 文案 | Luis Gutierrez Aranque |
| 美术指导 | Virginia Bello Smith |
| 美术指导 | Gonzalo Juri |
| 广告公司制片 | Yamila Achkar |