| 标题 | Unforgettables |
| Brief | Because young people love movies and TV shows - but since these films and series almost never show condoms being used - we decided to create 20 new clips that fit perfectly into some of the most iconic and unforgettables sex scenes.To get our audience to engage with these scenes, we created an online game launched on a tailor-made digital platform.We shot 20 new scenes that fit perfectly into some of the most iconic and unforgettable sex scenes. 20 new scenes that all show condoms being used, as if they had been in these films and TV series all along. We had to individually calibrate the sound, rhythm, composition and color grading of each scene, in order to adhere to the exact specificities of their original scenes. |
| 广告公司 |
THE GOOD COMPANY
|
| 广告战役 |
Unforgettables : Les Scènes De Sexe À Ne Jamais Oublier
|
| 广告主 |
Sidaction
|
| 品牌 |
Sidaction
|
| Posted | 11月 2022 |
| 行业领域 | 机构/公益组织/非盈利组织
|
| 剧情简介 | 66% of young people admit that they don’t systematically use protection. Even worse? They think HIV is a thing of the past.Sidaction - France’s most established HIV/ AIDS organization - needed to take action.The main challenge was to get the audience’s attention, in a meaningful way, and to have them using protection against a disease they tend to ignore.We shot 20 new scenes that fit perfectly into some of the most iconic and unforgettable sex scenes. 20 new scenes that all show condoms being used, as if they had been in these films and TV series all along. We had to individually calibrate the sound, rhythm, composition and color grading of each scene, in order to adhere to the exact specificities of their original scenes.We also used some of these iconic scenes to advertise our work on social media. |
| 媒体类别 |
互动
|
| 制作公司 |
The Gang Films
|
| Agency TV Producer |
Barbara vaira
|
| 制片 |
Jean Villiers
|
| 执行创意总监 |
Hadi Hassan-Helou
|
| 美术指导 |
Eva Huguet
|
| 摄影指导 |
Olivier Guerbois
|
| 创意总监 |
Fabien Gailleul
|
| 导演 |
Grimblat Dimitri
|
| 执行创意总监 |
Philippe Pioli-Lesesvre
|
| 摄影指导 |
Edwin Broyer
|
| 文案 |
Joelle Elhajj
|
| 制作经理 |
Etienne Druilhe
|
| Production Assistant |
Maude Demetrau Préveaux
|
| 剪辑师 |
Stéphanie Pélissier
|
| Color Grade Artist |
Baptiste Vieillard
|
| 音效制作 |
OCTOPUS PRODUCTIONS
|
| Color Grade Company |
Everest Studio
|
| Digital Strategic Planner |
Nina KUROSE
|
| Digital Strategic Planner |
Lisa GACHE
|
| President/CEO |
Luc Wise
|
| VP Account Director |
Julien Quidor Dit Pasquet
|
| Lead Project Manager |
Lisa Buisson
|