| 标题 | Facial Recognition |
| 广告公司 | BBH Singapore |
| 广告战役 | Facial Recognition |
| 广告主 | AB Inbev |
| 品牌 | Harbin Beer |
| 首次发布日期 | 2019 / 1 |
| 行业领域 | 啤酒，苹果酒 |
| 哲学 | While the rest of the world counted down to welcome 2019, Harbin Beer took a more personal approach and counted down to young Tian Jimo’s exact time of birth to welcome this young lady into adulthood. Tian Jimo and Tian Jichu are none other than a pair of twins who made news as babies born across two millennia with the former entering the world at 23:59 hours on 31st December, 2000 and her twin sister born two minutes later on 1 Jan 2001, 00:01 hours. Anheuser-Busch InBev (AB InBev) owned beer brand Harbin Beer, in collaboration with BBH China decided to search for Tian Jimo, the last person to turn 18 in the country in 2018 and celebrate her coming of drinking-age with a surprise party and an unforgettable gift– her own personal Harbin Beer tap and a lifetime supply of Harbin Beer. The beer brand took it further by building a facial recognition feature into the tap that identifies Tian Jimo so that it can only be activated by her. The agency used photos supplied by Tian Jimo’s family and applied an IoT valve lock with AI Machine Learning to develop a beer valve that unlocks on face recognition. Now Tian Jimo’s face is the key to her very own beer tap. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 中国 |
| 文案 | Vincent Xing |
| 美术指导 | Feng |
| Planner | Hubert Mou |
| 执行创意总监 | Yinbo Ma |
| 首席创意官 | Arthur Tsang |
| 创意总监 | Selwyn Low |
| 创意总监 | Darren Leong |
| 集团创意总监 | David Ding |
| Group Account Director | Scarlett Xi |
| 美术指导 | Anfia Lin |
| Production Manager | Ken Wang |
| 联合创意总监 | Penny Wang |
| Creative Technology Director | Neil Nand |
| 客户主管 | Logan Lo |
| Executive Producer | Weisian Lee |