Good Citizens - "We See Sunglasses"

Rasic and Partners

919

该广告属于ACT Responsible项目展品

品牌: Good Citizens
国家: 澳大利亚

广告主: Good Citizens

标题	We See Sunglasses
广告公司	Rasic and Partners
广告战役	We See Sunglasses
广告主	Good Citizens
品牌	Good Citizens
首次发布日期	2022 / 1
行业领域	眼镜
广告口号	Untrash the planet
剧情简介	Good Citizens turn single-use plastic bottles into 100% recycled eyewear frames. This film follows the life of bottles that are discarded carelessly. It asks us to think differently about plastic waste and to see the value and potential in bottles if they are recycled. It took 752 days and over 2500 failed attempts for Good Citizens to successfully turn the plastic from a discarded single-use bottle into a pair of 100% recycled sunglasses frames. We created this film to explain the thinking behind Good Citizens in a way that’s thought provoking and importantly, unlike any other fashion brand.
哲学	This film follows the life of water bottles that are discarded carelessly. It asks us to think differently about plastic waste and to see the value and potential in bottles if they are recycled.
问题	Discarded water bottles are a huge problem for the environment. It took 752 days and over 2500 failed attempts for Good Citizens to successfully turn the plastic from a discarded single-use bottle into a pair of 100% recycled sunglasses frames.
结果	We created this film to explain the thinking behind Good Citizens in a way that’s thought provoking and importantly, unlike any other fashion brand.
媒体类别	影视
长度	45 seconds
市场	澳大利亚
Soundtrack	Composed by Johnny Green
更多信息	https://www.goodcitizens.com.au
执行创意总监	Dejan Rasic
执行创意总监	Vanessa Zuppicich
导演	Ingvar Kenne
摄影指导	Ingvar Kenne
执行制片	Vanessa Zuppicich
音乐公司	Heckler Sound
音乐作曲家	Johnny Green
Sound Designer	Dave Robertson
执行制片	Bonnie Law
制作公司	Rasic and Partners
Advertising Agency	Rasic and Partners