| 标题 | Change The Ending |
| 广告公司 | The Beyond Collective |
| 广告战役 | Change The Ending |
| 广告主 | Alzheimer's Research UK |
| 品牌 | Alzheimer’s Research UK |
| 首次发布日期 | 2023 / 9 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | The heartbreaking animated film brings to life the ‘happily ever afters’ that dementia has stolen. Despite the fact that millions in the UK will go through a devastating journey with dementia, there is still a startling lack of awareness about the early symptoms of the condition. Alzheimer’s Research UK has revealed that less than half (49%) the British public can name memory loss as an effect of dementia, with over a fifth (22%) saying they have no idea how the condition impacts people.With this campaign, Alzheimer’s Research UK urges the nation to stand with them to find a cure for dementia and change the ending for millions.The two minute film launched on TV with a special ad break in Channel 4 News on September 21st - World Alzheimer’s Day. |
| 媒体类别 | Branded Content |
| 长度 | |
| 媒介公司 | Yonder Media |
| 广告经理 | Lorna Dawson |
| 广告经理 | Hannah Reynolds |
| 首席创意官 | Dom Goldman |
| 创意团队 | Artem Bjork |
| 创意团队 | Ash Prentice |
| 创意团队 | Tim Van Der Mee |
| Managing Director | Jonny Ray |
| Business Director | Anna Fotheringham |
| 客户主管 | Alice Ingram |
| Chief Production Officer | Laura Graham |
| 广告公司制片 | Annabel Jewers |
| 广告公司制片 | Charlotte Jude |
| 广告公司制片 | Elin Tiberg |
| Head of Design | Andy Breese |
| 设计师 | Maria Kay |
| 设计师 | Kieran Rafferty |
| Strategy Director | Mike Phillips |
| Strategy Director | Claudia Bennett |
| 动画 | Passion Pictures |
| 导演 | againstallodds |
| 制片 | Matt Saxton |
| 执行制片 | Belle Palmer |
| 制作公司 | Tubby Brother Films |
| 导演 | Dan Tubby |
| 导演 | Ben Tubby |
| 制片 | Rosie Litterick |
| VFX/Post Production | No.8 |
| Post-production Producer | Ellie Thwaites |
| Post-production Producer | Karen Noden |
| Sound Designer | Sam Robson |
| Music / Sound Design | Wake the Town |
| 音乐作曲家 | Tom Player |
| 音乐 | Dominic Bastyra |
| Managing Director, Media | Ed Cox |
More Work
SEE ALLInner Child
- 品牌:
- McDonald's
- 广告公司:
- Leo Burnett
#ReindeerReady 2019
- 品牌:
- McDonald's
- 广告公司:
- Leo Burnett
The Guardians
- 品牌:
- Manor
- 广告公司:
- BETC Fullsix
The Gift
- 品牌:
- Manor
- 广告公司:
- BETC Shopper
Elsie’s gift
- 品牌:
- Very.co.uk
- 广告公司:
- St. Luke’s Communications
The Drawing
- 品牌:
- Manor
- 广告公司:
- BETC Shopper