标题 | Remember the Rainbow |
广告公司 | In The Company of Huskies |
广告战役 | Remember the Rainbow |
广告主 | Belong To Youth Services |
品牌 | Pride Month |
Posted | 10月 2020 |
行业领域 | 种族、族裔、民族及残障意识 |
剧情简介 | For Pride Month, Huskies saw an opportunity to align the mnemonic for remembering the rainbow with its international symbolic meaning - respect and equality. The project reinvents the old mnemonic about the rainbow colours. The well-known ‘Roy G Biv’ or ‘Richard Of York Gave Battle In Vain’ (which hasn’t been updated since its invention in 1869) has been given a modern transformation with a new positive message: “Respect Others. You Grow By Including Variety”. The campaign is a collaborative effort between teachers and schools and the idea behind it is to cultivate tolerance, open-mindedness and respect among young children. |
媒体类别 | 互动 |
长度 | |
更多信息 | https://www.remembertherainbow.com/ |
创意总监 | Damian Hanley |
动画 | Gavin Feiritéar |
制片 | Brian Daly |
Narrator | James Kavanagh |
设计师 | Emily Blaney |
设计师 | Chris Flynn |
设计师 | Gavin Feiritéar |
Sound Designer | Rob Flynn |
创意团队 | Robin McBride |
创意团队 | Greg McLoughlin |
创意团队 | John Mathews |