标题 | Live Life Free |
广告公司 | TMW Unlimited |
广告战役 | Live Life Free |
广告主 | Freesat |
品牌 | freesat |
首次发布日期 | 2021 / 11 |
行业领域 | 电视、广播节目与电视台、电台 |
剧情简介 | Created by TMW Unlimited, the 30 second and 10 second TV spots feature two endearing CGI crab characters, Ossi & Pod, who leave their drab underwater home to explore the vibrant fairground world just above their heads – a world that was just waiting to be discovered. |
哲学 | The new brand platform launches with a fully integrated advertising campaign centred on a reappraisal story, waking customers up to a whole world of subscription-free satellite TV. Applying their Disproportionate Value Approach, which uses first-party data to identify the highest potential customers, The Specialist Works' planned and bought the media campaign. It will initially target the east of England, the south-west and south/south-east before being rolled out in other regions. With a voiceover provided by Line of Duty actor Craig Parkinson, Live Life Free runs from November 1st across TV, BVOD, radio, door drops, retail, paid social, paid search and Google Shopping. |
媒体类别 | 电视 |
长度 | |
制作公司 | Coffee & TV |
Senior Account Director | Lucy Burt |
Public Relations | Erris de Stacpoole |
Director of Marketing | Andre Santos |
Marketing Manager | Katherine Jones |
首席创意官 | Graeme Noble |
创意总监 | Tom Harman |
Associate Creative Director/Copywriter | Stuart Woodall |
Associate Creative Director/Art Director | Neil Matthews |
Chief Strategy Officer | Dan Bowers |
Strategy Director | Paul Dazeley |
Planner | Joel Girling |
Client Services Director | Karen Morris |
Campaign Manager | Maddy Walker |
Head of Production | Millie Graham-Campbell |
Senior Producer | Amy Philpott |
Motion Creative Director | Lloyd Francis |
Motion Creative Director | Luke Bosshard |
导演 | Martin Allen |
设计师 | Martin Parker |
Senior Producer | Alannah Curry |
制片 | Joss Brindle |
2D Lead | Nick John |
Character Animation | Jonny Grew |
Character Modelling | Josh George |
音频后期制作 | TMW Move Studios |
音频后期制作 | Tom Rees Kaye |
设计师 | Ivan Langham |
设计师 | Matt Walton |
设计师 | Tom Gillanders |