标题 | The E.V.A. Initiative |
广告公司 | Forsman & Bodenfors Göteborg |
广告战役 | The E.V.A. Initiative |
广告主 | Volvo |
品牌 | Volvo |
首次发布日期 | 2019 / 3 |
行业领域 | 轿车 |
剧情简介 | E.V.A stands for Equal Vehicles for All. Most crash test dummies are modelled on men, meaning that women behind the wheel are often more vulnerable. But since the 1970s Volvo has based its car designs and safety innovations on data from real accidents, involving both men and women, making its vehicles safer for everyone. This data was made public through a digital library, with the aim of making all cars safer. The project had a precedent because Volvo had previously given away its patented seat belt technology. |
媒体类别 | Integrated Media/360 Activation |
长度 | |
市场 | 英国 |
Soundtrack | “Without You (feat. Kerry Leatham)” |
更多信息 | https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all?utm_source=youtube&utm_medium=social&utm_content=safe_bio-description_16x9&utm_campaign |
音效 | Factory Studios |
Campaign Manager | Louise Ahlström |
文案 | Hampus Elfström |
文案 | Simon Lublin |
文案 | Jacob Nelson |
美术指导 | Karl Risenfors |
美术指导 | Leo Dahl |
美术指导 | Adam Ulvegärde |
美术指导 | Sophia Lindholm |
战略企划 | Trine Keller-Andreasen |
战略企划 | Daniel Sjöstrand |
Digital Strategist | Peter Gaudiano |
制片 | Lena Sellman |
客户主管 | Katarina Klofsten |
客户主管 | Ewa Edlund |
Web design | F and B Inhouse |
Artwork | Martin Joelsson |
Artwork | Ingrid Arnsand Jonsson |
客户主管 | Magnus Wretblad |
Public Relations | Maja Bredberg |
Public Relations | Bjarne Darwall |
媒介公司 | Mindshare Sweden |
制作公司 | NEW LAND Stockholm |
执行制片 | Erik Torell |
执行制片 | Therese Engberg |
导演 | Laerke Herthoni |
摄影指导 | Rasmus Videbaek |
制片 | Joel Rostmark |
剪辑师 | Johan Söderberg |
Dancer | Amy Gardner |
着色 | Framestore |
Color Assist | Simon Bourke |
VFX Supervisor | Joel Lindman |
CG Artist | Laurent Clermont |
Online Artist | Rajdarn Elderado |
Online Studio | Chimney Pot |
Color Producer | Chris Anthony |
Post-production Producer | Moa Looft |
VFX Executive Producer | Anton Söderhäll |
VFX PRODUCTION | Goodbye Kansas |
VFX Producer | Linda Öhlund |
VFX Lead | Filip Orrby |
Grade | Framestore |
表演者 | Lapalux |
音乐 | Ninja Tune |
Publishing Rights | Just Isn't Music |
Sound Producer | Lucy Spong |
Sound Design and Mix | Jon Clarke |
CGI | Superstudios |